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42.03.01. Advertising and Public Relations

Abstract of the basic educational program

Faculty of Humanities

Name of the program

031600.62 Advertising and Public Relations

Skills Profile

Advertising and Public Relations in Business

Bachelor’s degree

Full-time training

Duration of the program

4 years

Program content

240 credit points, including all classroom and independent student work, time for working on term and diploma papers, time for practical training, on-the-job training and pre-degree practice, and time for checking student progress

Eligibility requirements

State certificate of secondary (complete) general education or state certificate of secondary vocational education

Occupational areas for program graduates

  • Interpersonal, social, political, economic, cultural,educational and scientific communication
  • Mass, business and personal communication techniques and technologies
  • Techniques and technologies for promoting products, services, commercial companies, non-profit and public organizations, government agencies and positioning them in the market

Objects of occupational activity

  • Federal, regional and local government agencies
  • Government, non-government, public and commercial institutions and organizations
  • Media

Occupational activities for program graduates

  • Organizational activities and management
  • Engineering
  • Communications
  • Advertising and information support
  • Market research
  • Forecasting and analysis