42.03.01. Advertising and Public Relations
Abstract of the basic educational program
Faculty of Humanities
Name of the program
031600.62 Advertising and Public Relations
Skills Profile
Advertising and Public Relations in Business
Bachelor’s degree
Full-time training
Duration of the program
4 years
Program content
240 credit points, including all classroom and independent student work, time for working on term and diploma papers, time for practical training, on-the-job training and pre-degree practice, and time for checking student progress
Eligibility requirements
State certificate of secondary (complete) general education or state certificate of secondary vocational education
Occupational areas for program graduates
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Interpersonal, social, political, economic, cultural,educational and scientific communication
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Mass, business and personal communication techniques and technologies
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Techniques and technologies for promoting products, services, commercial companies, non-profit and public organizations, government agencies and positioning them in the market
Objects of occupational activity
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Federal, regional and local government agencies
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Government, non-government, public and commercial institutions and organizations
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Media
Occupational activities for program graduates
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Organizational activities and management
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Engineering
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Communications
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Advertising and information support
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Market research
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Forecasting and analysis